Calanday® brand story
SINGLE FLOWERED KALANCHOE GOES FANCY: CALANDAY®
The Dümmen Orange® team can rely on years worth of experience in breeding and experimenting of single flowered Kalanchoes, creating colours that are bolder and brighter, while also keeping the ‘best of’ colours at the top of the charts. The focus on breeding of the product started in 1981 and the first introduction of Etna and Vesuvius took place in 1983. The combination of know-how, dedication and innovation has resulted in a broad offering within a single commercially successful Kalanchoe variant.
With new developments in genetics on larger flowers and brighter colours, a new brand of single-flowered Kalanchoe was introduced in March 2015. This fancy plant will now be called Calanday®, a refreshing and stylish brand for every day. It is a product that everyone loves, and is suitable for every day of the week. From Monday to Sunday, everyday is a Calanday!